Case Study
Fall 2020
Student project
Bayer’s Bistro
In Graphic Design IV: System Design, I designed a branding project that best illustrates what I strive to communicate in my artwork. In this example, I created designs for a restaurant called Bayer's Bistro located in New Orleans, Louisiana. To create the designs, I used inspiration from an artist and art period I am influenced by: Herbert Bayer and the Bauhaus movement. I used his name, image, and likeness paired with my design aesthetic to create the New Orleans-style restaurant.
Branding:
Choosing bold Bauhaus-inspired fonts, brought the idea of Bayer’s Bistro truly to life. Paired with bold yet soft primary colors, brings an exciting and welcoming aesthetic to the restaurant’s branding.
Bayer Blue
CMYK: 64, 42, 11, 0
RGB: 103, 135, 180
HEX: 6787b4
PMS: 106-5C
Bauhaus Yellow
CMYK: 0, 24, 85, 0
RGB: 255, 197, 65
HEX: fec440
PMS: 10-7C
Herbert’s Pink
CMYK: 0, 78, 67, 0
RGB: 241, 95, 83
HEX: f15f53
PMS: 55-6C
Bistro Grey
CMYK: 71, 65, 64, 68
RGB: 40, 40, 40
HEX: 282828
PMS: 179- 15C
Side Grey
CMYK: 52, 43, 41, 6
RGB: 129, 130, 133
HEX: 818285
PMS: 79-8C
Business System:
Menu
While incorporating the branding of Bayer’s Bistro, adding circular-cut images of the food offered to welcome a hungry appetite. Pairing with white space across the menu invites the viewer’s eye to scan the menu effectively.
Front & Back
Inside
Collateral & Advertising
Including multiple collaterals show Bayer’s Bistro being brought to life. While showcasing more of the aesthetic that the restaurant brings.
