BFA Exhibition
Richmond Apparitions
Spring 2022
Student project
Richmond Apparitions
For my senior BFA exhibition, I chose to create my own minor league hockey team. I’m constantly surrounded by sports. Between playing sports and attending many sporting events, sports became a part of my identity. The sport that quickly formed a central part of my identity as a fan was hockey. My father introduced me to hockey after I had already begun my own athletic career; like any sports fan, watching games together, cheering on our favorite teams, and experiencing the excitement was an invaluable experience. By meshing my love for sports and design with the subject of a minor league hockey team, Richmond Apparitions was created.
Choosing the location of Richmond, Virginia, I wanted to explore a city that is deeply rooted in American history as well as paranormal history. Paranormal history has always sparked my curiosity and imagination. When creating my logo for Richmond Apparitions, I knew I wanted a ghost as my mascot for a fun approach. In my designs as a whole, I incorporate a palette of grays and blacks with a singular statement red. This allowed me to build a playfully darker aesthetic within the branding, while maintaining visually appealing designs through fun typography, bold hierarchy, and strong use of imagery and design throughout.
Player Posters: 42” x 24”
Banners: 60” x 12”
I created these two banners to emphasis the gallery space and to highlight the three player posters. I created them using the existing branding throughout, but kept them different enough that they are able to be stand alone pieces.
